EVA AIR SINGAPORE
Entering a post-pandemic era, EVA Air was on a mission to boost its presence and solidify its 5-star Skytrax status in Singapore. The challenge - how do you maximise the reach of a bold statement?
We took the message to the streets of Singapore—literally, through a series of out-of-home advertising campaigns that featured EVA Air’s message front and centre, travelling across the city.
OOH
Creative Direction
Design
COPYWRITING
MEDIA LIAISON
After thorough analysis of the out-of-home media landscape, we embarked on a bus advertising campaign with specific routes that roamed through central areas of Singapore.
Our creative direction focused on key brand elements of EVA Air such as the plane and flight stewardess, and the message of offering passengers with classic Taiwanese hospitality as they travel the world with the brand.
In collaboration with Taiwan Tourism, we captured the island’s breathtaking landscapes with a simple yet inviting message: Escape to Taiwan.
We wrapped entire trains, from top to bottom, turning them into moving billboards of Taiwan’s lush mountains, serene lakes, and dramatic coastlines. With expanded floor space to match, we transformed the MRT into a vibrant journey through Taiwan’s most stunning scenery.
Luxury that turns heads—even underground. EVA Air’s Royal Laurel Class is all about next-level service and comfort, and we wanted to ensure everyone knew it.
Where better to make a statement than at City Hall station, one of Singapore’s busiest transit hubs? We took over the entire platform, transforming it with EVA Air’s signature green and a message that couldn’t be missed: Unparalleled luxury in the skies.
