EVENT SPONSORSHIPS
To amplify EVA Air’s brand presence in Singapore beyond its own platforms, we leverage on Event Sponsorships that would provide platforms to showcase EVA Air as a relevant, established brand, through on-ground engagement activities and creative collaborations.
When EVA Air teamed up with FIBA, it was the perfect chance to connect with sports fans and show its commitment to engaging with a lively, passionate crowd. The goal was to create an experience that captured the event's excitement, resonated with basketball lovers, and brought EVA Air's brand to life.
We brought the action to the crowd with a custom arcade machine, giving visitors a fun way to jump into the game. The booth was a hit, with people enjoying the chance to win exclusive EVA Air merch, making the whole experience even more memorable. The buzz drew in a big crowd, keeping them engaged while boosting brand awareness. By blending the energy of basketball with smooth brand integration, EVA Air wasn't just involved in the FIBA tournaments—it became an unforgettable part of the event, leaving a lasting impression on everyone.
The Mid-Autumn Festival is one of the most significant celebrations in Chinese culture, celebrating unity, harmony, and togetherness. For an occasion like this, EVA Air wanted to do more than just celebrate the occasion—it wanted to deepen its connection with locals and tourists in Singapore. The goal was to create a festive experience that stayed true to the brand's global spirit.
Partnering with Gardens by the Bay, we lit Supertree Grove with a breathtaking lantern display. We brought the magic online with an AR filter. Visitors could release virtual lanterns, each inspired by an EVA Air destination, and share them for a chance to win flight tickets, bringing the Mid-Autumn glow to life right on the sunny shores of Singapore.
