Mcdonald’s
social media
When the world’s most iconic Golden Arches call, you answer with extra ketchup and a side of creativity. We partnered with McDonald’s to create playful, engaging social media posts that captured the spirit of the brand — warm, inclusive, and irresistibly fun.
From digital campaigns to seasonal ones, we developed snackable content that kept audiences entertained and coming back for more. Our goal was to help McDonald’s show up on feeds the same way it shows up in real life: bright, friendly, and a happy meal for the eyes.
Did someone say FREE treats?! McDonald's wanted to make its 2x points campaign unforgettable, aiming to convert non-users of the McDonald’s app into loyal fans. But how do we grab their attention and show them the app's real perks?
We got creative by tapping into the fun of gachapon balls, tying them to a limited-time flavour and using them to visually represent the rewards and deals that came with MyM points. Through our social media, we kept the tone light and engaging, showing non-users how easy it was to earn points and treat themselves to some delicious rewards.
When McDonald’s brought back the Samurai Burger through an anime-inspired campaign, we leaned into the fun anime style to create engaging content that spoke to the fans. From Instagram’s “Shake to Reveal” feature to interactive polls, we ensured the audience was not just watching but participating.
