TEXAS CHICKEN TIKTOK

When TikTok started dominating the screens of Singapore’s younger crowd, we saw the perfect chance for Texas Chicken to join the party. Gen Z thrives on fresh, authentic content, so we knew we couldn’t just copy-paste our Instagram and Facebook playbooks—we needed a TikTok game plan as bold as our flavours.

We crafted a sizzling content strategy that blended relatable humour with TikTok’s unique vibe. By teaming up with an eclectic mix of KOLs to serve up snackable, shareable content, and backed by a smart media push, the brand strutted onto TikTok with a bold identity that turned heads and filled feeds.