Tillamook, a beloved American brand known for its high-quality dairy products, set out to expand its presence in the competitive Asian market. The American brand sought to connect with local consumers by embracing Singapore's unique flavours and culinary traditions. The goal was simple yet ambitious: spark buzz, drive brand awareness, and build meaningful connections with new audiences.

We kicked off a PR campaign that did just that—partnering with top publications to spotlight Tillamook's rich heritage and quality. We teamed up with renowned chefs to craft fusion dishes to bring the brand closer to local taste buds and enlisted 40+ influencers to share creative recipes that blended Asian cuisine with Tillamook's signature products.